THE Challenge:

Clinq Gold, a crypto-focused client, aimed to expand its reach on TikTok through a combination of podcasts and short-form content. Additionally, the company sought to increase awareness through strategic public relations efforts. The challenge was to effectively leverage TikTok, a platform known for its dynamic and short-form content, to engage the crypto community and extend the brand’s reach. Simultaneously, Clinq Gold aimed to enhance its overall visibility through targeted PR initiatives.

OUR IDEA:

Trim London Media collaborated with Clinq Gold to produce compelling short-form videos and podcasts, utilising TikTok’s features to engage the crypto community. Our content creators worked closely with the client to ensure that the content resonated with the target audience, balancing entertainment and education. Concurrently, our PR team implemented a strategic campaign, securing interviews and features in relevant crypto and financial publications. The combined efforts successfully increased Clinq Gold’s reach on TikTok, fostering engagement within the crypto community, while the PR initiatives contributed to a broader awareness and recognition of Clinq Gold in the industry.